出黑VX
查看: 113|回复: 0

无锡LG教育市场推广问题分析

[复制链接]

68

主题

68

帖子

220

积分

中级会员

Rank: 3Rank: 3

积分
220
发表于 2021-4-6 23:56:35 | 显示全部楼层 |阅读模式
  
中国步入快速发展时期,各行各业都在根据行业内的市场情况,进行转型升级,特别是根据现在的互联网发展趋势,并且根据现状,每个行业都在面临挑战。教育是一个永无止境的行业,也是人们所称的“朝阳产业”,语言培训行业也越来越是教育行业内发展快速的方向。近年来随着经济的快速发展,出国热的兴起、外贸企业的不断入驻、对自身能力的提升的需求等,人们对于外语的需求也越来越高,所以语言培训机构顺势兴起。人们不仅仅是对英语的需求,对各类语种的需求日益上涨。无锡LGLongre)教育06年入驻无锡,经过13年的发展,有各类语种的课程方案体系,拥有两个培训中心、三个校区,有自己的竞争优势,能够根据无锡本地语言培训市场有自己的发展方向并且有自己的市场,在无锡语言培训市场占了一定的市场份额。本文以无锡LG教育为研究对象,梳理分析其市场推广现状并用SWOT分析法分析其内部以及外部条件,发现市场推广中存在的不足,提出解决方案并提出建议。希望能够增加其品牌影响力以及提高经济效益。
关键词语言培训;市场推广理论;SWOT分析法;


Abstract
China has entered a period of rapid development, all walks of life in accordance with the industry's market conditions, transformation and upgrading, especially according to the current internet trends, and according to the current situation, each industry is facing challenges. Education is a never-ending industry, but also known as the "sunrise industry", language training industry is also more and more the rapid development of the education industry direction. In recent years, with the rapid development of the economy, the rise of the heat of going abroad, the continuous presence of foreign trade enterprises, the need for their own ability to improve, people's demand for foreign languages is also getting higher and higher, so language training institutions are rising. People are not only the demand for English, the demand for all kinds of languages is increasing. Wuxi Longre Education in 2006 into Wuxi, after 13 years of development, there are various languages of the curriculum system, with two training centers, three campuses, have their own competitive advantage, according to Wuxi local language training market has its own development direction and has its own market, in Wuxi language training market accounted for a certain market share. This paper takes Wuxi Longre education as the research object, combs and analyzes its marketing status and analyzes its internal and external conditions by SWOT analysis, finds the shortcomings in marketing, puts forward solutions and puts forward suggestions. Hope to increase its brand influence and improve economic efficiency.
Keywords: Language training ;Marketing theory; SWOT analysis;

您需要登录后才可以回帖 登录 | 立即注册

本版积分规则

Archiver|手机版|联系我们|网上赢钱不给提现怎么办

GMT+8, 2021-6-23 21:51 , Processed in 1.292741 second(s), 23 queries .

Powered by Discuz! X3.4

Copyright © 2001-2020, Tencent Cloud.

快速回复 返回顶部 返回列表